StoryHorse

StoryHorse was formed as a creative studio that crafted compelling video content for brands. It was a network of writers, art directors, planners, strategists, designers, illustrators, sound designers and animators, all driven to tell stories.

Year
2018
Client
StoryHorse
Project
Design Studio
role
Creative Director + Project Lead
Website homepage

Harness the power of stories

Stories have power. The power to excite. The power to ignite imaginations. Narratives that inform, entertain and motivate can galvanize humanity into action. Stories have united millions of strangers for centuries and driven them to cooperate on the most complex of tasks. Brands can harness this power too. Brand videos can explain products, create brand awareness or increase sales, as well as recruit talent, present ideas and promote events.

Brand guidelines

Approach

We guided brand communications through strategy, creative, design and production. On every project, we marked out a clearly defined 7 step process:

1. Briefing and strategy
2. Concept and script
3. Voice recording
4. Storyboarding and art direction
5. Design
6. Animation
7. Sound design and music

This process allowed for an agile approach, getting feedback from clients and refining at every stage.  

We created powerful pieces of communication with a strategic media for the appropriate channels. Videos were tracked and reported to analyse success metrics and ensure return on investment.

Social Anxiety Ireland

The Brief

Social Anxiety Ireland needed to drive awareness of social anxiety and boost donations to their site. Social anxiety is a surprisingly common disorder that causes an individual to experience intense anxiety in everyday social situations. This can result in deep emotional awkwardness, shame and fear, and ultimately isolation and chronic depression. Our challenge was to create a compelling piece of content that accurately captured how it feels to suffer from the condition.

The Story

It is better to share your story with those who understand rather than suffer in silence. Interviews were carried out to learn first hand what it’s like to live with social anxiety. Based on these interviews, we came up with a collection of video vignettes that drew on the sufferers’ own experiences. We wanted to visually convey their isolation in social situations through an uneasy off-kilter tone, which was further enhanced through sound design and music.

Directed by StoryHorse

Creative Director: Justin Walker

Senior Clinical Psychologist (client): Odhran McCarthy

Strategic Director: Emer Currie

Producers: Ted Barry, Emer Currie, Justin Walker

Copywriter: Ted Barry

Art Director: Justin Walker

Design: Alé Mercado

Animation: Jason Fitzgerald, Justin Walker

Sound Design: Dean Jones

Music: Justin Walker

Voice artists: Lorna Quinn, Karl O’Neill, Eadaoin Barrett, Aoife Martyn, Niall Brewster, Seamus O’Rourke

Recording studio: Raygun

StoryHorse

Impact Gumshields

The Brief

Impact came to us for a video that would engage schools and colleges and to inform them about Impact’s patented 3D printed gumshields. The task was to generate interest and to encourage the educators to trial the product. Impact used the video for communications through social media, online advertising, on their website and offline in presentations and events.

The Story

The unique process and benefits of the product were highlighted in an engaging video, showcasing it as a better choice to the standard alternative of dentist fitted moulded gum shields. As a result Impact are now expanding, opening more offices throughout the UK and Ireland and supply the Irish province teams and major schools and colleges.

Directed by StoryHorse

Creative Director: Justin Walker

Marketing Director (client) : James Murphy

Strategy: Emer Howard

Producer: Justin Walker

Copywriter: Bobby Byrne

Art Director: Justin Walker

Design: Justin Walker

Animation: Jason Fitzgerald

Sound Design: Justin Walker

Music: Audio Network

Voice artist: Karl Ronan

Recording studio: Mutiny

Culture Night

The Brief

Above the fold, a creative event company hosted a creative arts event and after party for Culture Night at the Tara Building collective creative space in Dublin. They approached Storyhorse to create communications for the event, including a video that could be shared to create awareness and drive event bookings.

The Story

We created a sharable piece for the Culture Night event at the Tara Building, evoking the tone and values of the collective in the middle of Dublin City. Visually it represents a club feel with lights flashing, synced to music in a low lit atmosphere. The night featured speakers, live DJs, guest talks, a full bar and after party. The communication attracted a diverse group of people to the venue for a sold-out event on the night.


Directed by StoryHorse

Creative Director: Justin Walker

Site Director: Luke Kiely

Strategy: Jane Gleeson (Above The Fold)

Producer: Justin Walker, Jane Gleeson

Art Direction & Visual Design: Justin Walker

Generative Art (Processing code): Justin Walker

Motion Design & Edit: Justin Walker

Music: Justin Walker

StoryHorse