I lead a global team of designers, researchers, and strategists, partnering with product and engineering to craft and scale differentiated experiences that fuel growth. I believe that behind every great experience is an even greater story.
As leader of SME and Commercial products within the CX and Design team, I am committed to driving measurable outcomes, advancing best practices, and mentoring cross-disciplinary team members. My mission is to cultivate a culture of excellence that embraces every facet of customer experience from strategy, research, and design to seamless product delivery through collaboration and partnerships.
Mastercard, Bristol Myers Squibb, Accenture, Merck, Everlane, TK Maxx, Australian Institute of Marine Science, Jameson, National Lottery, Dublin City Council, Guinness, Irish Government, Coca-Cola, Tourism Ireland, Vodafone, Google, Allied Irish Bank.
Director, Product Experience Design
Mastercard / Feb 2022 - Present
Experience Design Lead / Fjord @ The Dock / 2019 - 2022
Creative Director / StoryHorse / 2017-2019
Design Lead + Art Director / TBWA / McCann / Huskies / Folk Wunderman Thompson / Boys and Girls / Javelin and more... / 2012 - 2019
Design Lead / Folk Wunderman Thompson (RMG) / 2010 - 2012
Digital Designer / Huskies / 2007 - 2012
Digital Designer / Muzu / 2006 - 2007
Digital Designer / Clemenger BBDO / HeyDay / 2005 - 2006
Deepening Relationships:
Team and Stakeholder Leadership / Mentoring & Coaching / Communication & Storytelling / Curiosity & Empathy
Creativity and Innovation:
AI Methodologies / Service Design / Systems Design /
Art Direction / Branding
Generative Art
Transformational Acumen:
Process and Change Management / Team Formation / Strategic Planning / Analytical Customer Focus / Design Thinking
CX Leadership: CX and Design Strategy / Interaction Design / Visual Design / Product Design / UX Research / Collaborative Ideation / Design Systems / Workshop Facilitation
